It\’s an old question — do you buy your cosmetics and skin care products at the drug store, or from a specialty counter in the department store? There are price differences, brand selection, and personal consultation to consider. But what about buying online? Here are 5 reasons why a great online beauty store gives you the best of both worlds.

#5: Paid Salespeople.

Department stores have people there for the entirety of the working day, trying to sell you all the expensive, great beauty products that are available. Someone has to pay those people, and that someone is you — through the higher prices found on those products. When you\’re dealing with an online store, you get the same specialty cosmetics, without having to pay all the salespeople.

#4: Packaging and Marketing.